Delivering outdoor ad campaign for national walking holiday brand

Following rapid growth from a 2-man team, Large Outdoors saw an opportunity following the success of the launch of their ecommerce platform to grow & become the market leader offering outdoor walking holidays.

Show+Tell created an advertising campaign to drive awareness for this leading walking holiday brand.

The Brief

• Brand awareness
• Drive new membership sales & event bookings
• Communicate the unique proposition of social walking holidays

The Solution

Show+Tell developed a multi-channel approach which involved scaling the awareness drive across outdoor media, targeted press ads & social media. We worked with media contacts from a range of target demographics to tail the campaign to our target personas created for the campaign.